McDonald's Anaylsis

Communication Market Anaylsis

a. Competitors:
 -Any Fast Food resturant that offers similar food like burgers and any type of sandwiches.
 -Sonic, Burger King, Wendy's

b. Oportunities:
-Provide fast tasty food to customers who are looking for somthing cheap and to take on the go.
-Reach out to customers which have not yet experienced McDonald's food


2. Besides children i feel that McDonald's focus mainly on people who are looking for good food, that is affordable and fast. With people these days always being so busy and living hecktick lives, people seek to find food which is affordable and cheap, and with todays lifestyle McDonald's is a good pick which has options for everyone.

3. Promotional budgets that each competitor should use;
-Advertising: 50%
-Media:80%
-consumers promotion:25%
-Creative:15%
-Trade Promotions:50%

4. I feel like McDonalds is a business which has thrived for years and has done a great job at doing so. This Multibillion dollar business is one that has always kept their promise that the customer is always right and they make sure that every customer is happy when they leave. I feel that any fast food business are able to acheive this but they are just not quite at the level of McDonald's excellence.