Exam 4 Questions continued

Chapter 13

1. Which is not an image destroying activity?
a. discrimination
b. Outplacement Programs
c. Pollution

2. What helps when creating a positive image?
 Cause-related marketing, Green marketing, and Pro-environment activities

Chapter 14

1. Which is not a Regulatory Agenicies?
a. FTC
b. FDA
c. FFA

2. List the actions of the FTC.
Consent order, Cease and desist order, Full Commission

Chapter 15

1. Which is not a Copytesting Method?
a. Theater Review
b. Portfolio test
c. Mall Intercept

2. Name the three farctors that influence recall test scores.
Attitued towards advertising, Prominence of brand name, Respondent's Age

Exam 4 Question

Chapter 10

1.Which is not a type of alternative media venue?
a. cinema
b. parking lot
c. newspaper

2. True or false: Guerilla Marketing involve interacting ith consumers.
true faue

Chapter 11

1. The program used to develop a profile of the company's best customers is:
A.  Data mining
B.  Hamsters
C.  Google
D.  Data warehousing

 

2. A program in which promotional information is only sent to consumers who give the company permission to do so is called:

a. Permission Marketing

b. Trawling

c. Loyalty Marketing

d. Direct Marketing

 

Chapter 12

 

1.  List 3 Consumer Promotions.

Coupons, Premiums, sampling

 

2. This is defined as a prive reduction offer,
a. Premiums

b. Sampling

c. Coupons

Five Promotional Sales

After visiting the local Shnucks, I found five different types of sales. One that stuck out to me the most was the ten for ten deal. There are many things that fall in the ten for ten sales, for example, yogurt. This is a great deal and i feel like its hard for anyone to pass up, because in thise deal it prices all items at just a dollar which almost seems like nothing.

Another promotion that was being used alot of 2 liter pop being sold for Buy one get one free. I feel like this is a good buy because if you were having some sort of a social event you have the oportunity to get twice as much pop as you would normally get.

Another thing I saw quite a bit was the little machines that have coupons sticking out when you walk down the aisles. I think this is a good tool to have because it shows customers somthing that they might have missed on their way to the store and spark up more potential sales just because an particular item which is right in front of them is on sale.

Another thing i saw was sales tables and bins put outside of most of the aisles. This i feel like is a way to break a shopper up from their everyday shopping trip and as they are going about the store. I myself am a sucker for deals as i feel many other people are too so this is a good factor to have to break up normal routine to try to sucker people in.

Finaly another type of promotional sale which i saw was a stack of coupons at the end of the checkout lanes. This gave customers a last chance to snag some coupons before they check out. I thought this was a nice thing to do for customers before they leave the store.