Exam One Questions

Chapter One:

1.) Communication is transmitting, receiving, and _____________. 
     a. Responding
     b. Adapting
     c. Encoding
     d. Feedback

2.)  True of False : Changes in tasks performed by players in advertising is an affective trend of marketing?

Chapter Two:

1.) A _______________ is the overall banner under which all other operations occur.
       a. Strong Brand
       b. Corprate Name
       c. Corprate Logo

2.) Effective marketing begins with __________.
      a. Media Reports
      b. Excellent Employees and service
      c. Packages and labels
      d. Clearly defined corporate image

Chapter 3

1.)  List 4 kinds of personal values which would come into consideration when buying a product.

2.) _____________ is when you sell goods to both consumers and businesses.
      a. Buyer Marketing
      b. Communication Marketing
      c. Duel Channel Marketing 

Chapter 4

1.) What does NAICS stand for?

2.) Explain Consumer Segments.