Chapter 7-
1.) Claim of superiority based on a product's specific attribute or benefit describes which of the following Cognitive message strategies?
a.Generic message
b.preemptive message
c.unique selling propositions
d.hyperbole
2.) Name the three types of message strategies creatives can use?
Chapter 8-
1.) What is a media strategy?
2.) Describe the role of media buyer in an advertising program.
Chapter 9-
1.)Who is the person who manages a firm's Web Site?
a.Webmaster
b.e-active marketing
c.interactive marketing
2.) What is cyberbait?
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