Thursday, November 4, 2010

Exam 3 Test Questionss

Chapter 7-

1.) Claim of superiority based on a product's specific attribute or benefit describes which of the following  Cognitive message strategies?
a.Generic message
b.preemptive message
c.unique selling propositions
d.hyperbole

2.) Name the three types of message strategies creatives can use?


Chapter 8-

1.) What is a media strategy?

2.) Describe the role of media buyer in an advertising program.


Chapter 9-

1.)Who is the person who manages a firm's Web Site?

a.Webmaster
b.e-active marketing
c.interactive marketing

2.) What is cyberbait?

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