Exam 4 Questions continued

Chapter 13

1. Which is not an image destroying activity?
a. discrimination
b. Outplacement Programs
c. Pollution

2. What helps when creating a positive image?
 Cause-related marketing, Green marketing, and Pro-environment activities

Chapter 14

1. Which is not a Regulatory Agenicies?
a. FTC
b. FDA
c. FFA

2. List the actions of the FTC.
Consent order, Cease and desist order, Full Commission

Chapter 15

1. Which is not a Copytesting Method?
a. Theater Review
b. Portfolio test
c. Mall Intercept

2. Name the three farctors that influence recall test scores.
Attitued towards advertising, Prominence of brand name, Respondent's Age