Exam 4 Question

Chapter 10

1.Which is not a type of alternative media venue?
a. cinema
b. parking lot
c. newspaper

2. True or false: Guerilla Marketing involve interacting ith consumers.
true faue

Chapter 11

1. The program used to develop a profile of the company's best customers is:
A.  Data mining
B.  Hamsters
C.  Google
D.  Data warehousing

 

2. A program in which promotional information is only sent to consumers who give the company permission to do so is called:

a. Permission Marketing

b. Trawling

c. Loyalty Marketing

d. Direct Marketing

 

Chapter 12

 

1.  List 3 Consumer Promotions.

Coupons, Premiums, sampling

 

2. This is defined as a prive reduction offer,
a. Premiums

b. Sampling

c. Coupons